Introduction: Your Slogan Deserves Legal Protection
Your brand slogan is more than just a few catchy words — it’s your brand’s voice, identity, and promise to the customer. Think of Nike’s “Just Do It” or McDonald’s “I’m Lovin’ It.” These taglines are powerful, recognizable, and legally protected under trademark law.
If you’ve created a unique slogan for your business in India, it’s time to secure exclusive rights to it. In this blog, we’ll walk you through how to register your brand slogan as a trademark online, why it matters, the process, documents needed, and how Finaccle can help.
What Is a Trademark for a Slogan?
A trademarked slogan is a legally registered phrase or tagline that identifies your brand and distinguishes it from others in the marketplace.
According to the Trademarks Act, 1999, slogans that are distinctive, not descriptive, and capable of identifying the source of goods/services can be registered as a trademark in India.
Why Trademark Your Brand Slogan?
1. Legal Ownership
Trademarking gives you exclusive rights to use the slogan and prevents others from copying or misusing it.
2. Brand Value
A trademarked slogan increases brand credibility and adds intangible value to your business.
3. Market Recognition
Your slogan becomes a unique identifier, boosting brand recall and loyalty.
4. Legal Protection
You can take legal action against infringement or misuse by competitors.
5. Global Registration (Optional)
Once registered in India, it becomes easier to register internationally under WIPO.
Eligibility: Can You Trademark a Slogan in India?
Yes, you can — if your slogan meets the following criteria:
| Eligibility Criteria | Description |
| Originality | Must be a unique phrase. |
| Distinctiveness | Cannot be generic or common. |
| Not Descriptive | Avoid slogans that just describe the product (e.g., “Best Tea”). |
| Used in Commerce | Ideally, your slogan should be in active use. |
Process: How to Register Your Brand Slogan as a Trademark Online
Here’s a simplified step-by-step guide to getting your brand slogan registered online:
Start with a Trademark Search
- Search the IP India portal to ensure the slogan is not already in use.
- Finaccle provides a comprehensive trademark search as part of our package.
Choose the Right Trademark Class
- Determine the appropriate Nice Classification class that your brand belongs to.
- For example, a food brand slogan will fall under Class 30, a tech slogan under Class 42.
Prepare the Required Documents
You will need the following:
- Logo (if any) with the slogan
- Identity proof of applicant (PAN/Aadhar)
- Proof of business (Partnership deed, Certificate of Incorporation, etc.)
- Signed TM-A form (we help fill this)
- Power of attorney (if filed through an agent)
File the Trademark Application Online
- File Form TM-A online via the IP India portal.
- Pay the applicable fee (₹4,500 for individuals/startups, ₹9,000 for companies).
You will receive an acknowledgment number, which allows you to start using the ™ symbol immediately.
Wait for the Examination
- The examiner reviews your slogan and may raise objections under Section 9 or Section 11.
- Finaccle helps draft and file replies professionally to avoid rejection.
Slogan Appears in the Trademark Journal
- Once accepted, your slogan is published in the Trademark Journal.
- If no opposition is filed within 4 months, it moves to registration.
Receive the Trademark Certificate
- The Trademark Office officially registers your slogan and sends you the Trademark Certificate.
- Now you can use the ® symbol legally.
Timeline for Trademark Registration of Slogans
| Stage | Estimated Duration |
| Application Filing | 1 Day |
| Examination | 1–3 Months |
| Reply to Objections | 1 Month (if needed) |
| Publication in Journal | 4 Months |
| Final Registration | 6–12 Months (if unopposed) |
Common Mistakes to Avoid
Avoid these if you want your slogan to be approved quickly:
- Choosing a generic or descriptive phrase
- Not conducting a proper trademark search
- Filing under the wrong class
- Using improper documentation
- Not responding to objections on time
How Finaccle Helps You Trademark Your Brand Slogan
At Finaccle, we simplify the entire process with:
- Expert Consultation
- Free Trademark Search
- End-to-End Filing Assistance
- Objection Handling
- Status Tracking & Updates
“Your brand’s words deserve legal protection — don’t let anyone steal your slogan.”
BOOK YOUR Trademark Registration NOW
Success Stories: Real Brands, Real Protection
Case 1: Local FMCG Startup in Surat
Their tagline, “Pure Taste, Honest Ingredients,” was being used by a rival. After registration, Finaccle helped them send a legal cease-and-desist notice — the rival backed off.
Case 2: Clothing Brand in Mumbai
Their slogan, “Wear Your Confidence,” was unique but at risk. We filed a class 25 trademark successfully and defended a third-party opposition during journal publication.
Final Thoughts: Don’t Just Create a Slogan — Own It.
Your slogan captures your business promise in a few memorable words. But unless it’s legally registered, it’s vulnerable to theft or misuse.
With growing competition, trademarking your brand slogan online is not just smart — it’s essential. And with Finaccle, it’s fast, affordable, and stress-free.
